Me 2.0, “The Book”

Build a Powerful Brand

The way we manage our careers is changing and the Internet has become the new ticket to post-graduate success.  In his new book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan Publishing, April 7, 2009), Dan Schawbel explains how anyone can become successful by using social media tools, such as blogs, Facebook, LinkedIn and Twitter, in order to stand out and make a name for themselves. Me 2.0 is the first book about personal branding written for the millennial generation by a millennial, that bridges the gap between the current business environment and the progressive best practices of the future.  “In a tough employment environment, it is absolutely essential to move past old rules and embrace job hunting 2.0 — Dan Schawbel’s new book will show you how,” explains Sydney Finkelstein, Steven Roth Professor of Management, Tuck School of Business at Dartmouth. 

Highlights from Me 2.0 include: 

• A 4-step proven personal branding process for career success.
• Over 40 expert quotes from leaders, including Don Tapscott, Guy Kawasaki, Penelope Trunk, Chris Brogan, Laura Ries, David Kirkpatrick, and Steve Rubel.
• More than 70 research reports, three personal case studies and examples to offer a broader perspective on the topic.
• Tested advice on how to create an online and offline presence for career protection and self-promotion. 

 
Today’s business world is filled with economic uncertainty, no job security and relentless competition. Me 2.0 is the handbook for surviving and thriving in the digital age and the recession.  

If you’re a college student or recent graduate getting ready to hit the job market, I urge you to buy Me 2.0 today.